Will AI Kill The Blogosphere? And Why Your Company Could Profit From That
There is a whole business segment out there of people making money writing blogs. Either they earn money directly from ads, affiliate links, subscriptions or donations, or they grow the blog to a certain viewership and then sell it to someone who needs a platform to promote their product. There are marketplaces for this like Flippa and Motion Invest, to name two, and Youtube channels like Income School to teach you how to do it. And albeit the multiples for selling such a blog are relatively low at around 2-3, if you can grow the blog fast enough and maybe do more than one at a time, it’s still a profitable business.
At the same time, there are tens of thousands of users on Stack Overflow, answering the millions of new questions per year for free. These people are not getting paid but receive a different kind of reward: recognition. Apparently, a strong enough motivator.
But with the advent of AI and their liberal use of copyrighted material, or just plain piracy, both kinds of incentives might be threatened: If on one hand AI scrapes your content so people don´t need to visit your page to create clicks or recognize your name, and on the other hand the AI might create the kind of content you provide directly without needing your input, then why put in the time and effort to create content, especially when you depend on the ability to sell it for money? Consequently, there are various signs that content creation on Stackoverflow is dropping: 1, 2, 3, and also Blog sales are contracting.